esterday I had a unique business meeting. A few weeks ago I was contacted by Createc to join their Shake to Win. It’s a solution built on Wechat which offers Chinese FIT an in-depth cultural experience. I discussed with my colleagues and we were looking forward to explore this new (at least for us) market.

After a Skype call I was told that they were coming to Italy during this week and I asked them if it was possible to meet here in the Langhe instead of a dull Milan office and they agreed. So Emily and Jean-Daniel got to Bra station, I gave them a lift to Novello, I showed them our e-bike rental point, and we started riding.

The weather was good, even though there were black clouds somewhere we didn’t have any problem. We reached Costa di Bussia winery in Monforte d’Alba and we met Erica. While she was telling the history of her company and of the founder Luigi Arnulfo, she showed us the vineyards, the museum, and the cellar.

Eventually we got to the wine tasting room and Erica allowed us to taste the experience of the wine, the grapes and the terroir we had seen before.

A post shared by Itaway (@itaway1) on Jul 21, 2017 at 7:08am PDT

Finally we got back to our starting point in Novello and we were happy to have arranged this meeting in the Langhe.

Stay tuned for more info about our collaboration with Createc.